# Umara

- **Website:** <https://umara.se>
- **Primary alias:** `umara.se`

## Description

Umara is a Swedish sports nutrition brand focused on helping athletes improve performance through science-based products and practical guidance. Founded in 2013, the company specialises in nutrition and energy for endurance sports, drawing on scientific knowledge and experience with athletes to develop products for individual training and competition needs.

Its range covers nutrition for daily use and before, during, and after activity. Products include sports drinks, energy gels, supplements, and energy and protein bars, as well as performance-focused bundles. Umara also sells bottles and soft flasks, clothing, accessories, race belts, and related equipment. Featured products include U Sport drink mix, U Intend shots, and carbohydrate gels in several flavours.

Beyond its shop, Umara provides resources to help athletes plan and learn. Its energy calculator estimates energy needs, speed, time, and effort for an event or workout. The brand also publishes articles and the Prestera Mera podcast, where hosts discuss sports science, nutrition, and training. Umara supports community participation through its sports club, athlete program, and Strava club.

## Industries

- 🏈 Sports
- 🏈 Running _(under Sports)_
- 🍔 Food and Drink
- 🍔 Beverages _(under Food and Drink)_

## Links

- [instagram](https://instagram.com/umarasports)
- [facebook](https://facebook.com/Umarasports)

## Logos & icons

- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/id1t_XFFPE/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1791877769457)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id1t_XFFPE/w/1080/h/1080/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791877769704)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Paarl | #ae5e2b | accent |
| Cerulean Blue | #2457a7 | dark |
| Jordy Blue | #7bc4f0 | light |

## Fonts

- Muli — asset _(custom)_
- Open Sans — asset _(google)_

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_Source: <https://brandfetch.com/umara.se>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._