海街さんぽ is a brand that promotes and supports tourism in the beautiful 松島 area, located in 石巻市, 東松島市, and 女川町. These areas are known for their fertile farmland and proximity to the world-famous fishing grounds of 金華山沖, making them a hub for agriculture and seafood. Despite the challenges faced after the devastating 東日本大震災, the region is now on the path to recovery, aiming to revitalize its economy and attract visitors.

The brand strives to create a new tourism destination, utilizing the abundant resources of the region and fostering connections and growth among local residents and tourists. 海街さんぽ, operated by the 一般社団法人 石巻圏観光推進機構, offers various services including tourism information dissemination, coordination with local organizations and institutions, research and development of tourism products, and the management and operation of tourism-related facilities. They are committed to protecting the privacy of their customers and following appropriate data handling practices