The Michigan Sport Business Conference is a leading undergraduate-run sport business conference in the country. Founded in 2012 by undergraduate students in the Stephen M. Ross School of Business and School of Kinesiology's Sport Management program, MSBC aims to inspire creativity and innovation within the sport industry.

They are committed to empowering the next generation of leaders in sports, media, and entertainment. MSBC achieves this by connecting current and future sport business professionals and organizations. They provide a platform for networking, learning, and collaboration between industry experts, students, and organizations.

The conference features a lineup of distinguished speakers, engaging panel discussions, and interactive workshops that cover a wide range of topics in the sport industry. By attending the Michigan Sport Business Conference, participants gain valuable insights, expand their professional network, and stay updated with the latest trends and developments in the field. Join MSBC for an inspiring and educational experience that will shape the future of sport business