UnderConsideration is a graphic design firm based in Bloomington, IN, offering a range of creative services. Founded in 2007 by Bryony Gomez-Palacio and Armin Vit, the firm specializes in generating its own projects, initiatives, and content while taking on limited client work. With a small yet dedicated team, every aspect of the brand is meticulously crafted by the dynamic duo.

UnderConsideration has established itself as a prominent presence in the design industry through its influential blogs. Brand New, their most popular blog, provides a platform for expert opinions on logo and identity redesigns. Other active blogs in their network include Art of the Menu, FPO (For Print Only), and Quipsologies.

In addition to their blogs, UnderConsideration organizes various events that bring together the best in the industry. The annual Brand New Conference, focused on corporate and brand identity, has become a must-attend event for practitioners worldwide. With a passion for self-publishing, UnderConsideration has created several books, including 'The Word It Book', 'Women of Design', and 'Graphic Design, Referenced'.

They also offer products such as 'Flaunt', a book on creating compelling portfolios. UnderConsideration is dedicated to delivering exceptional design experiences, and their love for creating remarkable content shines through in everything they do