# Underground Skate - **Website:** - **Primary alias:** `undergroundskate.co.nz` ## Description Founded in 1997 by Nick Humphreys, Underground Skate emerged from humble beginnings in the back of a car boot. Transitioning away from the conventional path of tertiary studies in Marketing, Humphreys channeled his passion into creating a brand that resonated with the youth culture. Specializing in Surf, Skate, and Fashion, Underground Skate, or simply US, caters to those who seek adrenaline-fueled adventures and style. Embracing the ‘jackass’ generation, US embodies a community-driven spirit where breaking the rules and having fun are celebrated. Operating from Orewa beach near Auckland, US offers a robust selection of Skate products while expanding into watersports like Surf and SUP. Guided by a team of passionate enthusiasts, US celebrates over two decades in the industry, ensuring expert advice and a genuine love for the sideways lifestyle. Explore the thrill with US at 306 Hibiscus Coast Highway or reach out for more information and be a part of the Underground family. ## Industries - 🛍 E-commerce and Shopping - 🏈 Sports - 🏈 Extreme Sports _(under Sports)_ - 🏝 Lifestyle - 🏝 Fashion and Apparel _(under Lifestyle)_ ## Links - [facebook](https://facebook.com/undergroundskate) - [instagram](https://instagram.com/undergroundskate) ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id9akEfkSQ/w/236/h/100/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1708564958179) - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id9akEfkSQ/w/960/h/960/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1708564958356) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Pacific Blue | #00aebc | accent | | Walnut | #693818 | dark | | Portica | #f6e86e | light | ## Fonts - texgyreadventor — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._