# Underware

- **Website:** <https://underware.nl>
- **Primary alias:** `underware.nl`

## Description

Underware is a renowned German-Dutch-Finnish type foundry founded by Akiem Helmling, Bas Jacobs, and Sami Kortemaki in Den Haag, Amsterdam, and Helsinki in 1999. They are a fascinating blend of creativity and expertise, producing happy-go-lucky, high-quality typefaces suited for display and comprehensive typesetting. Underware's fonts are distinguished by their unique aesthetics, exceptional quality, and thoughtful designs. They not only create typefaces but also actively engage in educating, publishing, and promoting discussions about type, showcasing an authentic passion for their craft without any hint of snobbery. With a refreshing and intelligent approach, Underware stands out as a brand that takes their work seriously while maintaining a sense of humor and accessibility. Explore their extensive range of fonts, publications, and services to discover the captivating world of typography brought to life by Underware.

## Industries

- 📊 Business and Consumer Services
- 🖥 Computers Electronics and Technology
- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Publishing and Printing _(under Business and Consumer Services)_
- 🖥 Graphics Multimedia and Web Design _(under Computers Electronics and Technology)_

## Links

- [twitter](https://twitter.com/underware)
- [facebook](https://facebook.com/underwarefoundry)
- [instagram](https://instagram.com/underwarefoundry)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idLgdkduBd/w/820/h/496/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778525059412)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idLgdkduBd/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778525059498)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Blaze Orange | #ff6600 | accent |
| Tundora | #404040 | dark |
| Sandy brown | #f0ad4e | light |

## Fonts

- Helvetica Neue — asset _(custom)_
- SaunaMonoPro-Regular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idLgdkduBd/w/1500/h/500/id_aXhAf2e.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778525059689)

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_Source: <https://brandfetch.com/underware.nl>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._