Unica Research | Cairo is the first market research agency specializing in catering to startups and SMEs. Recognizing the market gap in this segment, Unica brings innovative market research tools and models to the Middle East. Alongside their European partners, they have provided support to large corporates and multinationals globally, optimizing sales funnels, promotions, and advertising campaigns across various industries.

With a vision to be the main market research consultancy for startups and SMEs worldwide, Unica partners with key incubators, accelerators, management consultancies, and marketing agencies. They offer a combination of research practices, trainings, and consultations to shed light on the path of entrepreneurs. Unica serves Africa, Asia, Europe, the US, the Middle East, and Egypt.

The founder, Engy, has extensive experience in market research and consulting, working with governments and international organizations, and is also the Head of Exploration at UNDP Accelerator Lab. Contact Unica Research | Cairo to optimize your market strategies and enhance your business growth