UniCredit Bulbank is a subsidiary of the Italian banking group UniCredit and is one of the leading banks in Bulgaria. It was established in 1992 after the Bulgarian government decided to merge 22 banks into four state-owned institutions. UniCredit entered the Bulgarian market by acquiring a majority stake in Bulbank, one of the merged banks.

Today, UniCredit Bulbank's headquarters is located in Sofia, the capital city of Bulgaria. UniCredit Bulbank offers a wide range of financial products and services to its customers. Its main products include retail banking, corporate banking, and investment banking.

Under retail banking, the bank provides services such as deposits, loans, credit cards, and insurance. The corporate banking segment focuses on offering financial solutions to businesses, including trade finance, cash management, and corporate lending. UniCredit Bulbank also provides investment banking services such as asset management, brokerage, and mergers and acquisitions.

On a global scale, UniCredit Bulbank operates as part of UniCredit's network, which spans across 14 countries and serves more than 26 million clients. The bank has a strong presence in Central and Eastern Europe, with subsidiaries in countries such as Austria, Germany, and Poland. Additionally, UniCredit has joint ventures and partnerships with other financial institutions in various markets.

UniCredit Bulbank is considered one of the largest banks in Bulgaria in terms of assets and market share. It holds a significant position in both the retail and corporate banking sectors. The bank faces competition from other major players in the Bulgarian banking industry, such as DSK Bank and Raiffeisen Bank.

In recent years, UniCredit Bulbank has focused on digital transformation to enhance customer experience and improve efficiency. The bank has introduced various technological initiatives, including online and mobile banking services, to meet changing customer preferences and stay competitive in the market. As of the latest available information, UniCredit Bulbank continues to be a major player in the Bulgarian banking sector, serving a wide range of individual and corporate clients