United Purpose is a dynamic and impactful brand that is dedicated to ending poverty and inequality worldwide. With over 40 years of experience, we are leaders in community-led development and grassroots innovation. Our approach focuses on empowering individuals and communities to take control of their own lives, moving beyond the need for aid and charity.

We believe that everyone deserves the opportunity to shape their own future, without relying on benevolence. Through innovation and creativity, we strive to create sustainable livelihoods and healthy lives for all, particularly in the face of a changing climate. Our mission is to alleviate hunger, poverty, social inequality, and the impact of climate change through community-led, market-based, and enterprise-focused approaches.

We work to ensure that people have access to nutritious food, clean water, decent employment, and sustainable incomes while preserving natural resources. United Purpose has successfully merged with Village Aid and International Inspiration, allowing us to drive long-term positive change in Africa and harness the power of sport to empower young people. Additionally, our micro-finance organization, CUMO, supports entrepreneurship in remote areas of Malawi, helping to lift rural communities out of poverty.

Join us in our mission to create a world where everyone has equal opportunities and a brighter future. Donate or volunteer with United Purpose today!