United Group is a telecommunications and media company based in the Netherlands. It was founded in 2007 and has its headquarters in Amsterdam. The company provides a wide range of products and services in the fields of telecommunications, media, and technology.

United Group operates on a global scale, with a strong presence in Southeast Europe. It owns and operates several leading companies in the region, including Telekom Srbija, Croatia's largest telecommunications provider, Telemach, the leading cable operator in Slovenia, Bosnia and Herzegovina, and Montenegro, and SBB, the largest cable operator in Serbia and Bosnia and Herzegovina. United Group also has a presence in Greece and Albania through its subsidiary, Vivacom.

The company offers a variety of products and services, including broadband internet, digital television, fixed and mobile telephony, and various media services. It has a strong focus on innovation and invests heavily in the development of new technologies and services. In recent years, United Group has expanded its offerings to include smart home services, internet of things (IoT) solutions, and cloud computing services.

In terms of market position, United Group is a major player in the telecommunications and media industry in Southeast Europe. It has a large customer base and is known for its high-quality services and customer satisfaction. The company has faced competition from other telecommunications and media companies in the region but has managed to maintain a strong market position.

United Group has experienced significant growth and success over the years. In 2019, the company announced its acquisition of Tele2's Croatian business, strengthening its position in the Croatian market. In 2020, United Group launched a new corporate strategy focused on sustainability and digital transformation, aiming to further enhance its market position and drive growth.

As of the latest updates, United Group continues to expand its services and operations in the region. The company remains committed to providing innovative and high-quality telecommunications and media services, and it is well-positioned to capitalize on the growing demand for advanced technologies and digital solutions