Lotlinx is a precision retailing platform that aims to empower dealers in the automotive industry. With the rise of digitalization, dealers have lost control over their sales and spending, leading to wasted advertising budgets and underutilized inventory. Lotlinx was created to change this by providing dealers with an all-in-one solution that maximizes profits.

Using big data and advanced technology, Lotlinx offers dealers transparency and control down to the individual vehicle identification number (VIN) level. Their VIN Manager allows dealers to redirect advertising dollars and customer demand to the under-engaged inventory that needs a boost, helping units sell on time and profitably. This precision targeting ensures that budgets are not wasted on unnecessary clicks and that inventory is efficiently managed.

Lotlinx also helps dealers predict and mitigate risk by continuously monitoring over 180 market factors that affect vehicle performance. Their machine learning algorithms track inventory levels, pricing, demand, and other key indicators, allowing dealers to anticipate and prevent inventory aging and markdowns. By allocating advertising budget strategically, Lotlinx helps dealers optimize their inventory and increase profitability.

Furthermore, Lotlinx empowers dealers to control their market share by segment. Their machine learning technologies analyze online behavioral and historical data at the VIN level, allowing dealers to target potential buyers with precision. By reaching customers at the critical moment when they are deciding which dealer to visit and which unit to purchase, Lotlinx helps dealers increase sales and gain market share.

In a digital landscape filled with opportunistic vendors, Lotlinx stands out as a reliable and effective solution. Their focus is on driving real sales performance and achieving tangible results for dealers. By partnering with Lotlinx, dealers can regain control over their advertising spend, inventory, and profitability, setting themselves up for success in the highly competitive automotive industry