# United For ALICE

- **Website:** <https://unitedforalice.org>
- **Primary alias:** `unitedforalice.org`

## Description

United For ALICE is a pivotal brand working towards securing racial and economic equity for ALICE (Asset Limited, Income Constrained, Employed) households. As part of the United Way of Northern New Jersey, this brand drives innovation, research, and action to enhance the lives of ALICE and the broader community. ALICE households, including essential workers like cashiers and child care providers, earn above the Federal Poverty Level but struggle to cover basic expenses like housing, child care, food, and healthcare. The ALICE Essentials Index measures the cost increase of household basics. Through interactive tools like the Wage Tool and Legislative District Tool, United For ALICE offers insights into financial hardships faced by ALICE families. Join us in the movement for a more equitable society. Explore United For ALICE to learn more.

## Industries

- 📊 Business and Consumer Services
- 🧪 Science and Education
- 🎗 Community and Society
- 🎗 Philanthropy _(under Community and Society)_
- ⛑ Health

## Links

- [youtube](https://youtube.com/channel/UCT8VCS9hf-iCvbcJ-fEkf9Q)
- [twitter](https://twitter.com/United4ALICE)
- [instagram](https://instagram.com/United4ALICE)
- [facebook](https://facebook.com/United4ALICE)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idMgIqJ5o-/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777159784845)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idMgIqJ5o-/w/246/h/122/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1777159784753)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cobalt | #0044b5 | accent |
| Moccaccino | #721715 | dark |
| Anakiwa | #a7d2ff | light |

## Fonts

- league-gothic-regular — asset _(custom)_
- roboto-regular — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idMgIqJ5o-/w/1500/h/500/idrT_Cbj1A.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777159785029)

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_Source: <https://brandfetch.com/unitedforalice.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._