# United Way of NNJ

- **Website:** <https://unitedwaynnj.org>
- **Primary alias:** `unitedwaynnj.org`
- **Founded:** 2011
- **Employees:** 11+
- **Location:** Morristown, New Jersey, United States
- **Company kind:** NON PROFIT

## Description

United Way of NNJ is a brand dedicated to helping ALICE families who are struggling financially to afford basic necessities such as housing, food, child care, health care, technology, and transportation. ALICE, which stands for Asset Limited, Income Constrained, Employed, represents a growing number of individuals who play vital roles in our communities but face financial insecurity. United Way of NNJ quantifies the size of this vulnerable population and the reasons behind their struggles through standardized measurements, providing a broader understanding of their financial challenges compared to traditional poverty guidelines. As an integral part of our community, ALICE workers fulfill essential roles, from child care educators to mechanics. United Way of NNJ recognizes that the success of our communities is directly tied to the financial stability of ALICE households. Through various initiatives, the brand supports and empowers ALICE families on their journey towards financial stability. Explore their website to learn more about their mission, approach, and impact.

## Industries

- 🎗 Philanthropy _(under Community and Society)_
- 🎗 Community and Society

## Links

- [youtube](https://youtube.com/user/UnitedWayNNJ)
- [twitter](https://twitter.com/UnitedWayNNJ)
- [instagram](https://instagram.com/unitedwaynnj)
- [linkedin](https://linkedin.com/company/unitedwaynnj)
- [facebook](https://facebook.com/UnitedWayNNJ)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idnIYwv_cv/w/196/h/60/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1773544707942)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idnIYwv_cv/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773544708060)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Potters Clay | #8c4b37 | dark |
| Anakiwa | #a7d2ff | light |
| Cobalt | #0044b5 | accent |

## Fonts

- Arial — asset _(custom)_
- wfont_5518af_8638bafd3aca43c4bea095422334816f — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idnIYwv_cv/w/1500/h/500/idkNKXqZBy.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773544708218)

---

_Source: <https://brandfetch.com/unitedwaynnj.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._