United Way is a brand that is dedicated to improving the lives of individuals and families in Santa Cruz County. They achieve this by igniting the community to give, advocate, and volunteer. By partnering with donors, volunteers, advocates, governments, and other nonprofits, United Way works towards making the community the best it can be.

One of their core focuses is on youth success in school and life, as well as the health of residents and the financial independence of families. United Way's collaborative program, United 4 Youth, brings together nonprofit teams to co-design innovative programs that lead to positive and sustainable outcomes for the county's highest needs youth. They also have a strategic plan called United 2020, which aims to make meaningful improvements in the lives of people in the community by the year 2020.

United Way measures progress towards their goals and uses the data to align their work with efforts to maximize impact in the community. Through investing in local programs and developing initiatives, United Way addresses key gaps in youth success, family financial stability, and health. Visit their website to learn more and get involved in their mission of building a brighter future for Santa Cruz County