# Universal Standard

- **Website:** <https://universal-standard.myshopify.com>
- **Primary alias:** `universal-standard.myshopify.com`

## Description

Universal Standard is a pioneering fashion brand dedicated to fostering inclusivity and empowerment in the clothing industry. Founded by two friends with a shared vision, the brand addresses the long-standing issue of limited access to stylish clothing for women of all sizes, offering an extensive range from sizes 00 to 40. Universal Standard stands out by revolutionizing the shopping experience with innovative features like Fit Liberty, allowing customers to shop without anxiety over fit.

The brand focuses on creating high-quality, modern essentials that redefine "fashion freedom" for all women. Their diverse collection includes everything from tops, dresses, and activewear to sleepwear and bodysuits, ensuring that every woman can find something that suits her unique style. Committed to sustainability and ethical practices, Universal Standard not only enhances individual empowerment through fashion but actively supports social initiatives, making strides toward a more inclusive industry. With a promise to continuously innovate, Universal Standard is not just a brand; it's a movement toward equality in fashion.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle
- 🛍 E-commerce and Shopping
- 📊 Textiles _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [facebook](https://facebook.com/universalstandardnyc)
- [twitter](https://twitter.com/universalstand)
- [instagram](https://instagram.com/universalstandard)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idcrPqqGhO/w/820/h/48/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789406227766)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idcrPqqGhO/w/610/h/610/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789406227962)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Well Read | #b43734 | accent |
| Mine Shaft | #222222 | dark |
| White | #ffffff | light |

## Fonts

- Bilo — asset _(custom)_
- var(--heading-font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idcrPqqGhO/w/1500/h/500/idAlhIIX9H.jpeg?c=1bxid64Mup7aczewSAYMX&t=1731091625423)

---

_Source: <https://brandfetch.com/universal-standard.myshopify.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._