# UM Beograd

- **Website:** <https://universalmedia.ba>
- **Primary alias:** `universalmedia.ba`
- **Founded:** 2013
- **Employees:** 11+
- **Location:** Bosnia and Herzegovina
- **Company kind:** PRIVATELY HELD

## Description

UM Sarajevo is a creative media agency that believes in the power of data-driven insights and creativity to deliver superior results for our clients in the most relevant media moments. We strive to blur the lines between media and creativity, data and content, and science and art. As part of the I&F Group, a leading communication systems company in the Southeast Europe region, our agency collaborates with a network of agencies in countries like Serbia, Bulgaria, Croatia, Slovenia, North Macedonia, Montenegro, and Albania. With a team of over 200 media experts, we bring innovation to the campaigns of various clients, including renowned brands like Nestlé, Carlsberg, Johnson&Johnson, Violeta, Podravka, and Addiko Bank. Being part of the global network of UM, operated by IPG Mediabrands, we have a presence in more than 100 countries, employing over 4,800 professionals. Our mission is to identify the moments where brand messages will have the maximum impact and relevance. Explore our services and discover how UM Sarajevo can give you a competitive advantage through media.

## Industries

- 📊 Marketing and Advertising _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [youtube](https://youtube.com/channel/UCimofNEEZj4bxJ7zVj7TMxQ)
- [twitter](https://twitter.com/umbeograd)
- [instagram](https://instagram.com/umbeograd)
- [linkedin](https://linkedin.com/company/um-beograd)
- [facebook](https://facebook.com/UMBeograd)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id2l6_vQIv/w/250/h/250/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1777316480465)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id2l6_vQIv/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1777316480559)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #da291c | accent |
| Tundora | #3d3c3d | dark |
| Cherokee | #fdd79a | light |

## Fonts

- poppinsextralight — asset _(custom)_
- arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id2l6_vQIv/w/2912/h/1632/idgGr5EIyA.jpeg?c=1bxid64Mup7aczewSAYMX&t=1758600597897)

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_Source: <https://brandfetch.com/universalmedia.ba>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._