# Unreal Fur

- **Website:** <https://unrealfur.com>
- **Primary alias:** `unrealfur.com`

## Description

Unreal Fur, based in Melbourne, VIC, is a luxury outerwear brand with a strong commitment to ethical design. Their mission is to end the use of real fur and animal products in the fashion industry, and they achieve this by using vegan materials of the highest quality in the world. Specializing in luxe faux fur and vegan leather pieces, Unreal Fur offers a wide range of jackets, coats, vests, and puffers in various styles and designs. Each season, they showcase the viability and desirability of animal-free materials, providing an exquisite outerwear experience for their diverse community of wearers worldwide. Recognized for their inclusive and ethical approach to design, Unreal Fur has received accolades such as two PETA Fashion Awards and a National Indigenous Fashion Award in 2022. Join their global community and be part of the faux-volution of ethical fashion!.

## Industries

- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_
- 💎 Luxury
- 💎 High-End Fashion and Accessories _(under Luxury)_

## Links

- [facebook](https://facebook.com/Unrealfur)
- [instagram](https://instagram.com/unreal_fur)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idsGB0H9kg/w/967/h/967/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778611795577)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idsGB0H9kg/w/820/h/155/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778611795404)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Ebony | #020104 | dark |
| Bridal Heath | #fffaf3 | light |
| Shakespeare | #529fd4 | accent |

## Fonts

- TRJN-Netbus — asset _(custom)_
- ABCMonumentGrotesk-Bold — asset _(custom)_

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_Source: <https://brandfetch.com/unrealfur.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._