UN Tourism is the leading United Nations agency dedicated to promoting responsible, sustainable, and universally accessible tourism. With a focus on driving economic growth, inclusive development, and environmental sustainability, UN Tourism plays a pivotal role in advancing knowledge and policies in the tourism sector worldwide. By advocating for tourism as a key driver of socio-economic progress, promoting sustainable tourism practices, fostering education and capacity building, enhancing competitiveness, and leveraging tourism for poverty reduction and development, UN Tourism is committed to making tourism a force for positive change.

With a structure comprising 160 Member States, 6 Associate Members, and over 500 Affiliate Members, UN Tourism operates through various organs and departments to support its mission. Based in Madrid, Spain, the organization collaborates with partners across sectors to build a more sustainable, responsible, and competitive tourism industry