# UP.Partners

- **Website:** <https://up.partners>
- **Primary alias:** `up.partners`
- **Employees:** 11+
- **Location:** Santa Monica, California, United States
- **Company kind:** PRIVATELY HELD

## Description

UP.Partners is an investment firm focused on the intersection of intelligent technology and the physical world. Its view is that artificial intelligence is moving beyond digital systems into real-world infrastructure, making industries once defined by mechanical processes more adaptive. The firm backs founders taking on complex challenges and seeks to help turn ambitious ideas into practical realities.

Its portfolio spans mobility, aerospace, robotics, energy, and manufacturing. Featured companies include Kolors, which uses technology, data, and customer experience to build an intercity bus network; BETA Technologies, which develops electric vertical takeoff and landing aircraft; and Skydio, an American manufacturer pioneering autonomous drones. Other portfolio companies apply AI to engineering design and automated manufacturing inspection, offer checkout-free payment experiences for parking and mobility, develop flight simulators, and build rugged humanoid robots for demanding environments.

UP.Partners describes its team as engineers, pilots, and industrialists with experience across aerospace, robotics, energy, and defense. It works alongside entrepreneurs and engages with co-investors, academia, policymakers, and corporations.

## Industries

- 💰 Investing _(under Finance)_
- 💰 Finance

## Links

- [facebook](https://facebook.com/UP.PartnersVC)
- [twitter](https://twitter.com/UPPartnersVC)
- [linkedin](https://linkedin.com/company/uppartners)
- [instagram](https://instagram.com/up.partners)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iduLzopid_/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791231111918)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/iduLzopid_/w/820/h/135/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791231111846)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Fountain Blue | #49b3a9 | accent |
| Thunder | #3a383a | dark |
| Alabaster | #f9f9f9 | light |

## Fonts

- IBM Plex Mono — asset _(google)_
- fann-grotesque-regular-pro — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iduLzopid_/w/1500/h/500/idbGsAKKkD.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791231112051)

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_Source: <https://brandfetch.com/up.partners>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._