Whether you're in the mood for a romantic dinner, a business lunch, or simply exploring new cuisines, UP2CHOICE has got you covered. Our personalized discovery platform saves you the hassle of searching through countless websites and social media platforms to find the perfect dining spot. Established in 2011 by Polina Plavnick, UP2CHOICE initially started as a content publishing platform, providing real-time updates on restaurant deals and events.

However, it soon became clear that people's dining habits had shifted, and traditional methods of finding restaurants were no longer effective. In 2018, UP2CHOICE was reinvented by a team of passionate food enthusiasts and data scientists. Our mission is to help our audience discover unique dining experiences and make the decision-making process easier.

We curate restaurant events, deals, and specials, allowing users to customize their feeds based on their individual preferences. With UP2CHOICE, you can say goodbye to the fear of missing out and confidently choose the perfect restaurant for any occasion