# UP Baguio USC

- **Website:** <https://upb.edu.ph>
- **Primary alias:** `upb.edu.ph`

## Description

The University of the Philippines Baguio, also known as UP Baguio, is a distinguished public research university situated in the scenic city of Baguio, Philippines. Established in 1921, it has evolved from its inception as the UP College of Baguio and was officially inaugurated in 1961. UP Baguio offers a diverse array of academic programs across several colleges, including the College of Arts and Communication, the College of Science, and the College of Social Sciences. In addition to its robust academic offerings, the university is committed to research, particularly in areas like sustainable development and Cordillera studies. It also features specialized centers, such as the Museo Kordilyera and the Cordillera Studies Center, enriching the cultural landscape of the region. UP Baguio supports student development through various programs, including counseling, scholarships, and extracurricular activities, ensuring a holistic educational experience. With an emphasis on community service, the university engages actively in public service initiatives to foster a deeper connection with the local community.

## Industries

- 🧪 Science and Education
- 🧪 Universities and Colleges _(under Science and Education)_

## Links

- [youtube](https://youtube.com/channel/UC1XJ8yRNRuDHmhJXtsLIB_g)
- [twitter](https://twitter.com/upbaguiousc)
- [linkedin](https://linkedin.com/company/university-of-the-philippines-baguio)
- [facebook](https://facebook.com/lrc.upbaguio)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idYMHahE_i/w/396/h/93/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1776192297828)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idYMHahE_i/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1776192297961)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Candlelight | #fcd116 | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- Belleza — asset _(google)_
- Helvetica — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idYMHahE_i/w/1500/h/500/idG6LjrpTG.jpeg?c=1bxid64Mup7aczewSAYMX&t=1776192298225)

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_Source: <https://brandfetch.com/upb.edu.ph>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._