Upcountry South Carolina is a regional tourism development and promotion agency, recognized by the South Carolina Department of Parks, Recreation, and Tourism (SCPRT). Established in 1978, Upcountry Carolina Association serves Anderson, Cherokee, Greenville, Oconee, Pickens, and Spartanburg Counties. They offer a wide range of products and services to help visitors plan their trip to the Upcountry region.

From providing a free Visitors Guide and a newsletter sign-up to interactive maps and information about the most popular attractions, Upcountry SC ensures that visitors have all the information they need to explore the area. Moreover, they also cater to real estate and relocation needs, as well as organize meetings and events. By following them on social media channels and using #UpcountrySC, visitors can stay updated and share their experiences.

With their commitment to promoting arts, entertainment, music, recreation, and more, Upcountry SC is the go-to destination for a memorable and enriching experience in South Carolina