UpCycling Plastic, also known as Upp!, is a brand dedicated to addressing the global plastic crisis. They provide innovative solutions for regions and cities to transform their difficult-to-recycle mixed plastic and textile waste streams into robust and recyclable new products. Utilizing easy-to-scale technology, Upp! aims to save these waste streams from incineration, landfill, and pollution in oceans.

By doing so, they contribute to reducing CO2 emissions and help transition regions and cities from a linear take-make-dispose economy to a circular one. Upp! operates both in the Netherlands/Europe and in South and Southeast Asia, with ongoing projects in Vietnam, Indonesia, and other countries in the region. Their approach involves setting up regional circular ecosystems, fostering collaboration among local stakeholders, and promoting regional responsibility for waste management.

Upholding core values like inclusiveness, continuous innovation, and long-lasting collaboration, Upp! strives to create a clean, green, and circular world. Keep an eye on them, as they continue to grow and make a positive impact in the fight against the plastic crisis