# Updraft

- **Website:** <https://updraft.co.uk>
- **Primary alias:** `updraft.co.uk`

## Description

Updraft is a UK financial services brand that helps people understand and manage debt, with a focus on paying off credit card balances. Its main product is a flexible debt-consolidation loan, advertised at rates from 15% APR, with borrowing of £1,000 to £25,000 over two to five years, subject to eligibility, credit status and affordability. Customers can use the online application to provide personal and financial details, connect their bank for identity and income checks, and, if approved, customise a loan and receive funds. Updraft also offers a free-to-download app designed to help users track bills, build credit and reduce debt. Its tools and resources include a pay-off calculator, a free credit report, guidance on credit scores and budgeting, and money-related articles. Through Open Banking, the service lets customers securely view bank accounts and credit cards together to better understand their finances. Updraft says more than one million people use its service and provides support through a UK-based team.

## Industries

- 💰 Finance
- 💰 Banking Credit and Lending _(under Finance)_

## Links

- [facebook](https://facebook.com/updraftuk)
- [twitter](https://twitter.com/HeyUpdraft)
- [instagram](https://instagram.com/updraftuk)
- [linkedin](https://linkedin.com/company/helloupdraft)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idGmV89Ms1/w/820/h/164/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791478698852)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idGmV89Ms1/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791478698967)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Jacksons Purple | #282486 | dark |
| Wild Strawberry | #ff2b90 | light |
| Purple Heart | #5d1cd3 | accent |

## Fonts

- var( --e-global-typography-primary-font-family ) — asset _(custom)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idGmV89Ms1/w/1500/h/500/id52S65TS1.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791478699167)

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_Source: <https://brandfetch.com/updraft.co.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._