# Upfirst

- **Website:** <https://upfirst.ai>
- **Primary alias:** `upfirst.ai`

## Description

Upfirst is an AI answering service and virtual receptionist designed to help small businesses manage calls without missing leads or leaving customers waiting. Its AI receptionist can answer calls around the clock, collect caller details, qualify leads, screen calls, take orders, and route or transfer callers to the right person. Businesses can also use Upfirst to schedule appointments directly in their calendars, provide voicemail assistance and transcription, and access call recording and 1-800 numbers.

The service supports businesses across industries including real estate, law, property management, healthcare, home services, restaurants, salons, and veterinary care. Owners can train the receptionist with information about their hours, services, and prices, including by importing details from a website. Upfirst offers multilingual call handling in English, Spanish, and more than 35 other languages, and can block spam calls. It also supports warm transfers with caller context and integrates with calendars and AI tools such as ChatGPT and Claude for setup. Upfirst provides free-start options, demo bookings, customer stories, a help center, and integrations information.

## Industries

- 📊 Business and Consumer Services
- 📊 Business Services _(under Business and Consumer Services)_
- 🖥 Computers Electronics and Technology
- 🖥 Artificial Intelligence and Machine Learning _(under Computers Electronics and Technology)_

## Links

- [linkedin](https://linkedin.com/company/upfirst)
- [instagram](https://instagram.com/upfirstai)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idWoX5KWsj/w/820/h/278/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791073036310)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idWoX5KWsj/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781521028367)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Spring Wood | #f8f7ef | accent |
| Sherwood Green | #022e28 | dark |
| Salem | #16a34a | light |

## Fonts

- Arial — asset _(custom)_
- var(--font-sans) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idWoX5KWsj/w/1040/h/259/idgChpRO6Q.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791073036408)

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_Source: <https://brandfetch.com/upfirst.ai>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._