# Upfront Ventures

- **Website:** <https://upfront.com>
- **Primary alias:** `upfront.com`
- **Claimed:** yes
- **Founded:** 1996
- **Employees:** 11+
- **Location:** Santa Monica, California, United States
- **Company kind:** PRIVATELY HELD

## Description

Upfront Ventures is a prominent venture capital firm headquartered in Los Angeles. With a strong emphasis on technology, we specialize in investing in innovative businesses across various sectors, including digital media, SaaS, consumer internet, and retail innovation. Backed by a team of experienced professionals, our mission is to provide strategic support and financial backing to promising startups, helping them grow and thrive in today's competitive market. As a trusted partner, we offer not only capital but also invaluable expertise and guidance, helping entrepreneurs navigate the challenges of scaling their businesses. With our extensive network and industry connections, we aim to connect entrepreneurs with the resources and opportunities they need to succeed. Whether you're an ambitious startup or an aspiring entrepreneur, Upfront Ventures is here to support you on your journey to success.

## Industries

- 💰 Investing _(under Finance)_
- 💰 Finance

## Links

- [twitter](https://twitter.com/upfrontvc)
- [facebook](https://facebook.com/upfrontvc)
- [linkedin](https://linkedin.com/company/upfront-ventures)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id_memG3Wk/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1772634875912)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id_memG3Wk/w/2002/h/550/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1772634875806)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| White | #ffffff | light |

## Fonts

- sofia-pro — asset _(custom)_
- maison-neue-book — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_memG3Wk/w/1500/h/500/idXt0I6Tf8.jpeg?c=1bxid64Mup7aczewSAYMX&t=1772634876130)

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_Source: <https://brandfetch.com/upfront.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._