# Upfront

- **Website:** <https://upfront.global>
- **Primary alias:** `upfront.global`

## Description

Upfront is an Indian and global social enterprise focused on making wellbeing a reality for formal and informal workers and their families. It works to strengthen people’s rights, health, safety, agency, entitlements, financial security, and resilience, while supporting positive social and economic outcomes for communities and the planet. The organisation combines education, services, partnerships, and systems-focused strategies to improve workforce wellbeing at scale.

Its programmes cover health and wellbeing, including nutrition, hygiene, mental health, primary health awareness, and women’s health. Upfront also promotes gender equality and inclusion through safer workplace practices, support addressing harassment and gender-based violence, and initiatives that build women’s and girls’ knowledge, life skills, and career pathways. Financial and digital inclusion services include practical financial education and links to financial institutions and service providers. Through workplace dialogues and training, it helps workers understand their rights, communicate effectively, and resolve problems. Its social protection work raises awareness of available schemes and uses research and workforce mapping to identify needs and gaps.

## Industries

- 🎗 Community and Society
- ⛑ Health
- ⛑ Public Health and Safety _(under Health)_

## Links

- [instagram](https://instagram.com/upfront.global)
- [linkedin](https://linkedin.com/company/upfrontglobal)
- [twitter](https://twitter.com/UpfrontCG)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id_xPgqdOm/w/820/h/655/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792420118196)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_xPgqdOm/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792420118676)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Red Ribbon | #f40f34 | accent |
| Saratoga | #5a5510 | dark |
| White | #ffffff | light |

## Fonts

- Roboto Condensed — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id_xPgqdOm/w/1500/h/500/ideHq9Uw9-.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792420118435)

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_Source: <https://brandfetch.com/upfront.global>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._