# UPR Racing Supply

- **Website:** <https://upr.com>
- **Primary alias:** `upr.com`

## Description

UPR Racing Supply is an established brand with a rich history in the automotive industry, specializing in auto and kart racing gear, safety equipment, and accessories. With a foundation dating back to 1984, the brand prides itself on offering top-quality products and a deep understanding of the racing world. UPR Racing Supply stands out for its commitment to providing not only the best industry-standard products but also for developing and testing its line of products to adapt to the ever-evolving needs of the racing community.

The brand’s extensive catalog includes a wide range of racing and karting suits, gloves, helmets, shoes, and accessories, catering to both amateur enthusiasts and professional racers. UPR Racing Supply focuses on safety and comfort, ensuring that customers are equipped with reliable, high-performance gear. With a knowledgeable team and a dedication to customer satisfaction, UPR Racing Supply aims to transform racing enthusiasts into confident and skilled racers. When it comes to racing gear, UPR Racing Supply goes the extra mile to deliver the right fit, comfort, and style, setting itself apart as the go-to brand for racing essentials.

## Industries

- 🏎 Vehicles
- 🏎 Motorsports _(under Vehicles)_

## Links

- [youtube](https://youtube.com/user/UPRRacingSupplyU)
- [twitter](https://twitter.com/UPRRacingSupply)
- [instagram](https://instagram.com/upr_racingsupply)
- [facebook](https://facebook.com/UPRRacingSupply)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idn3IUFFPS/w/184/h/87/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1746626127250)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idn3IUFFPS/w/180/h/180/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1746626127313)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Guardsman Red | #c20003 | accent |
| Cape Palliser | #a16944 | dark |
| Yellow Orange | #ff9b4d | light |

## Fonts

- Verdana — asset _(custom)_
- Helvetica Neue — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idn3IUFFPS/w/1500/h/500/idzvepMf2Q.jpeg?c=1bxid64Mup7aczewSAYMX&t=1746626127514)

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_Source: <https://brandfetch.com/upr.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._