# Upright

- **Website:** <https://upright.us>
- **Primary alias:** `upright.us`

## Description

Upright is a comprehensive brand offering all-in-one software that empowers real estate investors and developers to analyze and manage their investment projects effectively. Whether you're purchasing properties or aiming for maximum profitability, Upright has you covered. With its suite of tools, Upright provides everything you need to streamline your real estate investment journey. For investors, Upright offers a range of investment options, including individual properties and diversified funds, allowing you to earn up to 13% returns. Their platform enables accredited investors to passively invest in real estate opportunities and provides a step-by-step guide on how to get started. Developers and contractors can take advantage of Upright's project management features, allowing them to stay on schedule and budget. From project accounting to deal analysis and business management dashboards, Upright ensures smooth operations and efficient collaboration. Trusted by developers worldwide, Upright has been recognized as the Best Value and Best Ease of Use REI software by Capterra in 2021. Start your 30-day free trial now and experience the difference Upright can make in optimizing your real estate investment projects.

## Industries

- 📊 Business and Consumer Services
- 💰 Finance
- 💰 Investing _(under Finance)_
- 📊 Real Estate _(under Business and Consumer Services)_

## Links

- [youtube](https://youtube.com/channel/UC5PNxpHcnnavmpT8RrQwAAQ)
- [twitter](https://twitter.com/build_Upright)
- [instagram](https://instagram.com/buildwith_upright)
- [linkedin](https://linkedin.com/company/5323036)
- [facebook](https://facebook.com/buildwithupright)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id0TlGXy1_/w/388/h/96/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1779014067903)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id0TlGXy1_/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1750791463971)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Keppel | #3fa4a4 | accent |
| Oxford Blue | #333e4c | dark |
| Orange | #ff7222 | light |

## Fonts

- Merriweather-Upright — asset _(custom)_
- Roboto-Upright — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id0TlGXy1_/w/750/h/126/idfxygbEbs.jpeg?c=1bxid64Mup7aczewSAYMX&t=1737014578175)

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_Source: <https://brandfetch.com/upright.us>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._