# Upstock

- **Website:** <https://upstock.app>
- **Primary alias:** `upstock.app`
- **Founded:** 2020
- **Employees:** 11+
- **Location:** Wellington, Wellington, New Zealand
- **Company kind:** PRIVATELY HELD

## Description

Upstock is a highly efficient and user-friendly foodservice app developed by the talented team behind Xero, including Philip Fierlinger, Duncan Ritchie, and Matt Watson from Foxton Fizz. This remarkable app has gained popularity among top-notch restaurants, cafes, bars, and their trusted suppliers. With a focus on the foodservice and grocery industry, Upstock offers an extensive marketplace that showcases an array of remarkable local suppliers. Users can effortlessly browse through various categories, including alcohol, baked goods, cheese & dairy, coffee & tea, condiments, drinks, dry goods, meat, packaging, personal care, and produce. For suppliers, Upstock offers integrations, seamless payment options, and helpful case studies. Buyers can explore a wide range of suppliers by region, enjoy free samples, and benefit from exceptional customer support. Upstock holds a strong mission to make high-quality food and beverages accessible to communities while reducing waste throughout the supply chain. With an outstanding team, their dedication to excellence is evident in their innovative approach to streamlining operations for businesses in the food and beverage industry.

## Industries

- 🛍 E-commerce and Shopping _(under E-commerce and Shopping)_
- 🛍 E-commerce and Shopping

## Links

- [twitter](https://twitter.com/upstockapp)
- [instagram](https://instagram.com/upstockapp)
- [linkedin](https://linkedin.com/company/upstockapp)
- [facebook](https://facebook.com/upstockapp)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/iduYP9HKXk/w/714/h/714/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1781930790604)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/iduYP9HKXk/w/5020/h/1270/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1781930790489)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Sunset Orange | #fc564b | accent |
| Navy Blue | #120095 | dark |
| Alabaster | #fcfcfc | light |

## Fonts

- Circularstd — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iduYP9HKXk/w/3384/h/573/idtWrNT_Ju.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781930790948)

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_Source: <https://brandfetch.com/upstock.app>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._