# Upstox

- **Website:** <https://upstox.co>
- **Primary alias:** `upstox.co`

## Description

**Upstox**

Upstox is a leading financial technology company established with the mission to simplify, democratize, and enhance financial investing for all Indian investors. Since its inception in 2010, Upstox has grown to become one of India's foremost trading platforms, empowering millions with tools and services that streamline the investment process. The brand offers an array of products including stocks, mutual funds, and IPOs, along with advanced trading options like futures and options. 

Upstox stands out with its innovative mobile and desktop trading platforms, which provide ease of access and affordability—charging only ₹20 per equity, F&O, commodity, or currency order, and offering zero fees for mutual funds and IPOs. The platform also features a comprehensive suite of calculators and educational resources through UpLearn, helping investors make informed decisions. With a focus on customer experience and technological advancement, Upstox continues to lead India's retail investment space, fostering financial inclusion and wealth creation for all.

## Industries

- 💰 Finance
- 🖥 Computers Electronics and Technology
- 💰 Investing _(under Finance)_
- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_
- 💰 Banking Credit and Lending _(under Finance)_

## Links

- [youtube](https://youtube.com/user/rksvindia)
- [twitter](https://twitter.com/upstox)
- [instagram](https://instagram.com/upstox.pro)
- [linkedin](https://linkedin.com/company/upstox)
- [facebook](https://facebook.com/upstox)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idytnB3b_J/w/820/h/389/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1740738511286)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idytnB3b_J/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740738511582)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Eminence | #5a2989 | accent |
| Cod Gray | #090909 | dark |
| White | #ffffff | light |

## Fonts

- Inter — asset _(google)_
- Inter — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idytnB3b_J/w/1500/h/500/idckXpVsmi.jpeg?c=1bxid64Mup7aczewSAYMX&t=1740738511097)

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_Source: <https://brandfetch.com/upstox.co>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._