# Urban Cash Project

- **Website:** <https://urbancashproject.uk>
- **Primary alias:** `urbancashproject.uk`

## Description

The brand focuses on maternal health and childbirth safety, emphasizing the importance of informed decision-making for expectant mothers considering home births. As maternity professionals increasingly voice concerns about the dangers associated with home deliveries, the brand advocates for clearer advisories regarding these risks, particularly for women with complex pregnancies. They stress that skilled birth attendants are essential for ensuring safe home delivery experiences. The brand also addresses the inconsistency in the availability of trained personnel and safe home birth services across different regions, which can lead to tragic outcomes, as highlighted by recent incidents of maternal and infant fatalities. By promoting open dialogue between healthcare providers and patients, the brand aims to ensure that women are fully aware of potential complications and the urgent need for hospital access during emergencies. Ultimately, they advocate for better protocols, emphasizing that only highly experienced midwives should oversee home births, fostering an environment of safety and support for both mothers and infants.

## Industries

- ⛑ Health
- ⛑ Womens Health _(under Health)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id3CAsfFMm/w/1024/h/512/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789522731406)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Stratos | #000032 | accent |
| Rebel | #431407 | dark |
| Cornflower Blue | #667eea | light |

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_Source: <https://brandfetch.com/urbancashproject.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._