Urban Desi Women is a brand that celebrates and showcases the diversity of beauty around the world through their unique collection of 10,000 NFTs. Their mission is to challenge and enrich the traditional beauty standard by highlighting the beauty of every woman and promoting the acceptance and appreciation of feminine beauty in all its manifestations. The brand aims to create a positive counter-message by emphasizing India's rich and spiritual heritage when it comes to the position of women, instead of focusing on the negative aspects often portrayed in the media.

Urban Desi Women also empowers women by supporting the freedom of every woman to be herself, without fear of rejection or attack. They donate 10% of all primary sales to the Chhanv Foundation, which helps women recover physically and mentally after enduring an acid attack. In their collection, Urban Desi Women offers a wide range of customization options, including 25 different backgrounds, 20 types of skin tones, 27 hairstyles, 15 makeup styles, 25 eye makeup styles, 10 nose piercing options, and 10 unique mouth shapes.

They also combine traditional Indian clothing styles with modern fashion to showcase the diversity and beauty inspired by Indian roots. Indulge in the many faces of beauty presented by Urban Desi Women and be inspired by their mission to redefine and celebrate feminine aesthetics