# Urma

- **Website:** <https://urma.dk>
- **Primary alias:** `urma.dk`

## Description

Urma.dk is a Danish online jewellery and watch retailer, with a selection presented as curated by an experienced watchmaker. Its catalogue spans watches for women, men and children, as well as clocks, watch straps and links. The jewellery range includes rings, earrings, necklaces, bracelets and pendants, with collections for adults and children and options suited to gifting and special occasions such as confirmations and weddings. The store carries numerous watch and jewellery brands, including Sif Jakobs, Seiko, Skagen, Jacob Jensen, Georg Jensen and Pandora. Alongside shopping, Urma.dk offers practical services including watch battery replacement, watch repairs, valuations of watches and jewellery, gold and silver purchases, and ear piercing. Customers can browse discounted items and gift ideas, with the site highlighting a price guarantee, easy returns, fast delivery and a 101-day return period. Urma.dk also provides customer account access and connects shoppers through social media. Its broad selection and specialist services make it a destination for both everyday accessories and meaningful gifts.

## Industries

- 🛍 E-commerce and Shopping
- 🏝 Lifestyle
- 🏝 Jewelry and Luxury Products _(under Lifestyle)_
- 💎 Luxury
- 💎 Luxury Watches and Jewelry _(under Luxury)_

## Links

- [facebook](https://facebook.com/Urmadk-101554156042904)
- [instagram](https://instagram.com/urma_dk)
- [youtube](https://youtube.com/channel/urma.dk)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idRihXK3Yn/w/100/h/50/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791961244990)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idRihXK3Yn/w/250/h/250/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791961245099)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Antique Brass | #c8987d | accent |
| Black | #000000 | dark |
| White | #ffffff | light |

## Fonts

- var(--font-body-family) — asset _(custom)_
- var(--font-heading-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idRihXK3Yn/w/960/h/541/idl0j2wv-4.jpeg?c=1bxid64Mup7aczewSAYMX&t=1664957555970)

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_Source: <https://brandfetch.com/urma.dk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._