# People's Action

- **Website:** <https://usaction.org>
- **Primary alias:** `usaction.org`

## Description

People's Action | Chicago, IL is a dynamic and influential brand that was founded in 2016 with the aim of sparking a movement for change. By uniting powerful national organizations, People's Action and People's Action Institute have a rich history of innovation and success. They have achieved significant victories such as securing health insurance for millions and preventing Wall Street banks from exploiting customers with predatory payday loans. They have also been instrumental in passing legislation like the Community Reinvestment Act and establishing the Consumer Financial Protection Bureau. In addition, they have fought against discriminatory healthcare laws based on citizenship. While proud of their past accomplishments, People's Action is focused on the future and the world they aspire to create. They are committed to empowering poor and working people in both rural and urban areas, through issue campaigns and elections. Join the conversation and be part of the movement for change with People's Action | Chicago, IL.

## Industries

- 📊 Business and Consumer Services
- ⚖️ Law and Government
- 🎗 Community and Society
- 🎗 Philanthropy _(under Community and Society)_
- 🧪 Science and Education

## Links

- [youtube](https://youtube.com/c/PeoplesAction)
- [twitter](https://twitter.com/PplsAction)
- [instagram](https://instagram.com/pplsaction)
- [facebook](https://facebook.com/pplsaction)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idAYPXpqPY/w/820/h/357/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1767054093988)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idAYPXpqPY/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1767054094232)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Eastern Blue | #1d87bb | accent |
| Mine Shaft | #202020 | dark |
| Tulip Tree | #e8b349 | light |

## Fonts

- Govan OT Condensed — asset _(custom)_
- Helvetica — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idAYPXpqPY/w/1500/h/500/idZ0C7VB6V.jpeg?c=1bxid64Mup7aczewSAYMX&t=1767054094511)

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_Source: <https://brandfetch.com/usaction.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._