# Nielsen Norman Group

- **Website:** <https://useit.com>
- **Primary alias:** `useit.com`

## Description

Nielsen Norman Group is a leading brand in the user experience field, specializing in research, training, and consulting services. They conduct groundbreaking research and evaluate interface usability to guide critical design decisions that ultimately improve the bottom line for businesses. With over 25 years of experience, they have established themselves as world leaders in research-based user experience. Founded by UX pioneers Jakob Nielsen and Don Norman, Nielsen Norman Group is renowned for their expertise in defining the field of UX. Jakob Nielsen is known for his quintessential usability checklist, 10 Usability Heuristics, while Don Norman coined the term User Experience and authored the influential book The Design of Everyday Things.  Their research-based approach involves studying real users around the world to identify the best designs. They prioritize the actions of users over their verbal feedback. By sharing their research findings through articles, reports, books, training seminars, and online programs, they aim to spread UX knowledge and help designers and teams improve user experiences. Nielsen Norman Group's team of expert consultants, including Therese Fessenden, Anna Kaley, and Tim Neusesser, provide valuable insights and conduct research to assist clients in various industries. Their milestones include the coining of the term User Experience, the publication of key usability resources, and the founding of Nielsen Norman Group. Stay updated with their latest UX articles, videos, and training events by subscribing to their newsletter. Connect with them on LinkedIn, Instagram, YouTube, and Twitter to access their expertise and stay informed about their UX certification program, training courses, and consulting services. Nielsen Norman Group is dedicated to enhancing user experiences and enabling businesses to thrive in the digital landscape.

## Industries

- 🧪 Science and Education
- 🖥 Computers Electronics and Technology
- 🧪 Education _(under Science and Education)_
- 📊 Business and Consumer Services
- 🖥 Computers Electronics and Technology _(under Computers Electronics and Technology)_

## Links

- [youtube](https://youtube.com/channel/UC2oCugzU6W8-h95W7eBTUEg)
- [twitter](https://twitter.com/nngroup)
- [instagram](https://instagram.com/nngux)
- [linkedin](https://linkedin.com/company/nielsen-norman-group)
- [facebook](https://facebook.com/nngux)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id1fUNvJy-/w/817/h/388/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1719626135245)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id1fUNvJy-/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781874095533)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Denim | #1863dc | accent |
| Black | #000000 | dark |
| Melrose | #9bb4ff | light |

## Fonts

- var(--font-source-sans) — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id1fUNvJy-/w/1500/h/500/idjWl7xyCX.png?c=1bxid64Mup7aczewSAYMX&t=1781874095666)

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_Source: <https://brandfetch.com/useit.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._