User Research. pt is a brand that specializes in user research and offers a range of services to help businesses understand their target audience and improve their overall customer experience. The brand sees user research as both an art and a science, allowing businesses to connect with their audience and view the world through their eyes.

By conducting user interviews, the brand aims to increase leads, enhance the customer experience, and uncover new market opportunities. User Research. pt offers both face-to-face and remote interviews in Portuguese and English.

The brand understands that not every team has the specialized knowledge or time to conduct user research, so they offer services to do it for you or work with your team to provide mentorship and guidance. They also offer training for designers and product people who want to learn more about user research. The founder, Sofia Cruz, has a passion for product strategy and aims to bring low risk and high return to customer-related decisions.

Overall, User Research. pt's mission is to help companies build balanced and respectful relationships with their customers by utilizing user research