USHATÁVA is an experimental fashion brand that focuses on practical and memorable designs. Each collection from the brand is a reflection on functional wardrobe and expressive silhouettes in line with the current trends. USHATÁVA doesn't just decorate, but it embellishes—this is how they envision contemporary design.

Founded in 2015 in Ekaterinburg, the brand's name is an abbreviation of the surnames of its founders, Nino Shamatava and Alisa Ushakova. USHATÁVA has two main design lines: the runway-oriented RESEARCH and the regularly updated everyday constructor GARDEROBE. Stay updated with the latest news, special offers, styling ideas, and insights from the USHATÁVA design team through their newsletter.

Shop their clothing, accessories, jewelry, and shoes online or visit one of their boutiques in Moscow, Ekaterinburg, Saint Petersburg, or Almaty