# USMS

- **Website:** <https://usms.org>
- **Primary alias:** `usms.org`
- **Founded:** 1970
- **Employees:** 11+
- **Location:** Sarasota, Florida, United States
- **Company kind:** NON PROFIT

## Description

U.S. Masters Swimming (USMS) supports adult swimmers at every level, from beginners learning to swim to experienced athletes seeking better performance. The organization connects members with clubs, coaches, events, training resources, and a nationwide swimming community. Its website offers searchable workouts, six-week training plans, fitness logs, swimming guides, and articles and videos covering technique, training, and swimming fundamentals. Swimmers can use the club finder to locate a group, track workouts, and explore pool, open-water, virtual, and fitness events. USMS also organizes national championships and provides access to event results, rankings, records, and information about eligibility. For clubs and coaches, it offers development resources, coaching education and certification, insurance information, and support for starting or managing a club. Adult learn-to-swim initiatives, instructor certification, and grants are available through its related programs. Members can also read SWIMMER magazine, participate in online community forums, and find merchandise. Through membership options, educational resources, and opportunities to train and compete, USMS helps adults build skills, stay motivated, and connect with other swimmers.

## Industries

- 🏈 Sports _(under Sports)_
- 🏈 Sports

## Links

- [twitter](https://twitter.com/MastersSwimming)
- [facebook](https://facebook.com/USMastersSwimmingFanPage)
- [linkedin](https://linkedin.com/company/u-s--masters-swimming)
- [youtube](https://youtube.com/user/USMastersSwimming)
- [instagram](https://instagram.com/mastersswimming)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idf5z1goCJ/w/180/h/180/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1790764743538)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idf5z1goCJ/w/264/h/56/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790764743471)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cardinal | #c62030 | accent |
| Biscay | #1e3666 | dark |
| Aqua Island | #accbdf | light |

## Fonts

- arial — asset _(custom)_
- var(--bs-font-sans-serif) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idf5z1goCJ/w/1500/h/500/idxFNyLvxY.jpeg?c=1bxid64Mup7aczewSAYMX&t=1745954346868)

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_Source: <https://brandfetch.com/usms.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._