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Wrogn is an Indian fashion brand that was launched in 2014 by the famous Indian cricketer, Virat Kohli. The brand initially began as a men's fashion wear label but later expanded to include women's collection as well. The name Wrogn is a play on the word wrong, representing a rebellious and nonconformist attitude.
The headquarters of Wrogn are located in Bengaluru, India. This bustling city serves as the nerve center for the brand's operations, including design, production, and marketing. Wrogn offers a wide range of products, including clothing, accessories, and footwear for both men and women.
The brand aims to provide avant-garde fashion that reflects the spirit of youth and individuality. Their product range includes trendy t-shirts, shirts, jeans, trousers, jackets, dresses, and shoes, among others. While Wrogn primarily operates in India, it has also expanded its presence globally.
The brand has partnered with multi-brand retail outlets across the country to offer its products. Additionally, Wrogn has established its own exclusive retail stores in various cities, including Bengaluru, Hyderabad, Mumbai, and Delhi. Wrogn has not reported any noteworthy subsidiaries, joint ventures, or partnerships to date.
In terms of market position, Wrogn has gained immense popularity in India, especially among the youth. The brand has become known for its edgy and contemporary designs, resonating with its target audience. With its strong association with the cricket star Virat Kohli, Wrogn has managed to carve a niche for itself in the highly competitive fashion industry.
Wrogn has witnessed various major events and achievements over the years. It has showcased its collections at prominent fashion events, such as the Lakme Fashion Week in India. The brand has also collaborated with international fashion brands like Myntra for exclusive collections.
As of the latest available information, Wrogn is continuing to expand its presence in India and is focused on strengthening its product lineup and market reach. The brand regularly launches new collections and collaborates with influential personalities to maintain its forward-thinking image. Wrogn's commitment to innovative fashion and its association with Virat Kohli has contributed to its growth and popularity among consumers.
In conclusion, Wrogn is an Indian fashion brand known for its rebellious and nonconformist attitude. It offers a wide range of trendy clothing, accessories, and footwear for men and women. With its headquarters in Bengaluru, Wrogn has gained significant popularity in India and continues to expand its presence globally.
The brand's market positioning and association with Virat Kohli have helped it establish a strong foothold in the fashion industry. As of now, Wrogn is focused on expanding its product lineup and increasing its market reach to cater to the ever-changing needs of its target audience
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