# uSSP

- **Website:** <https://ussp.io>
- **Primary alias:** `ussp.io`

## Description

It connects websites, mobile apps, and video placements with premium demand partners across the UMG programmatic ecosystem, including ad exchanges, demand-side platforms, and ad networks. Machine-learning tools optimize floor prices and demand sources for each impression, helping turn unsold inventory into revenue.

The platform gives users visibility into buyers, prices, and placement performance, alongside controls for formats, price floors, and blocked or approved demand sources. It supports display, native, video, rewarded, interstitial, and banner advertising, with integrations including JavaScript tags, Prebid, VAST/VPAID, and oRTB. Alternative identifiers such as ID5 and UID2 support addressability in a cookieless environment.

uSSP also offers reporting, integration documentation, training resources, and a VAST tag inspection tool. Publishers can use it alongside their existing monetization stack, while SSPs and ad networks can access its demand pool for resale. UMG has developed AdTech infrastructure since 2011 and reports serving more than 100,000 campaigns annually.

## Industries

- 🖥 Computers Electronics and Technology
- 🖥 Advertising Networks _(under Computers Electronics and Technology)_
- 📊 Business and Consumer Services
- 📊 Marketing and Advertising _(under Business and Consumer Services)_

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id37P2rBsC/w/820/h/274/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790853809973)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Minsk | #332975 | accent |
| Ebony | #0b0a1f | dark |
| Blue Marguerite | #7e73c8 | light |

## Fonts

- Inter — asset _(google)_

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_Source: <https://brandfetch.com/ussp.io>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._