# UTRECHT

- **Website:** <https://utrecht.jp>
- **Primary alias:** `utrecht.jp`

## Description

UTRECHT is a unique bookstore and artistic hub based in Shibuya, Tokyo, originally established in 2002. It began as an online shop and expanded to multiple locations, with its current venue opening in 2014. The brand goes beyond traditional book sales, engaging in a variety of literary and cultural activities, including the direction of libraries in shared office spaces and co-hosting the annual Tokyo Art Book Fair.

At the Shibuya store, UTRECHT specializes in curating a selection of hard-to-find art, design, and fashion books, sourced both locally and internationally. The collection features distinctive publications, including artist books and limited-edition works that offer insights into the creators behind them. The store's thoughtfully designed displays foster a unique interaction and exploration of ideas among customers.

Additionally, UTRECHT is involved in running other unique bookshops and organizing various literary events, contributing to the vibrant cultural landscape of Tokyo. The brand prides itself on promoting creativity and fostering a community around literature and art.

## Industries

- 📊 Business and Consumer Services
- 🍿 Arts and Entertainment
- 📊 Publishing and Printing _(under Business and Consumer Services)_
- 🖥 Computers Electronics and Technology
- 🍿 Visual Arts and Design _(under Arts and Entertainment)_

## Links

- [instagram](https://instagram.com/utrecht_nowidea)
- [twitter](https://twitter.com/UT_IDEA)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/iducaOQ0nw/w/820/h/782/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1788375753517)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/iducaOQ0nw/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1788375753649)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Monza | #db0000 | accent |
| Gondola | #191011 | dark |
| Apricot | #ed7f7f | light |

## Fonts

- GT America Standard — asset _(custom)_
- GT America Standard — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iducaOQ0nw/w/1500/h/500/idppcl1F8a.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788375753882)

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_Source: <https://brandfetch.com/utrecht.jp>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._