The Unitarian Universalist Fellowship of Bay County is a brand that supports a liberal religious tradition, emphasizing respect for ideas and diversity, as well as the exploration of spirituality and life's meaning. Their vision is to create a flourishing and diverse community driven by religious exploration, while their mission focuses on welcoming everyone, nurturing personal growth, empowering individuals, and leading in social justice. In line with Unitarian Universalist principles, they uphold the inherent worth and dignity of every person, promote justice and compassion in human relations, and encourage spiritual growth.

They also value the search for truth and meaning, the right of conscience and democratic processes, and aspire towards a world community with peace, liberty, and justice for all. Being a Unitarian Universalist means taking responsibility for one's own religious life, as the brand rejects rigid dogma and promotes personal discovery. The Unitarian Universalist Fellowship of Bay County is a welcoming congregation, embracing individuals and families regardless of backgrounds, orientations, gender identities, ethnicities, abilities, and more.

They are committed to promoting acceptance, inclusion, understanding, and equity for LGBTQ individuals and families, both within their denomination and in society