# Uusi Puu

- **Website:** <https://uusipuu.fi>
- **Primary alias:** `uusipuu.fi`
- **Founded:** 2014
- **Employees:** 2+
- **Location:** Helsinki, Uusimaa, Finland
- **Company kind:** NON PROFIT

## Description

Uusi Puu is a Finnish organization consisting of 20 members with a mission to increase understanding of the wood-based bioeconomy. They provide concrete examples of the products and solutions available and the societal impact they have. Uusi Puu aims to expand awareness of the wood-based bioeconomy to social influencers and political decision-makers. Their main funder is the Finnish Forest Foundation, which supports activities that promote the viability of the forestry industry. Uusi Puu showcases new wood-based solutions, their societal impact, and the future of the industry. They communicate this message to key stakeholders through exhibitions and competitions. Uusi Puu offers a wide range of wood-based products and solutions, including food packaging, cosmetics and hygiene products, home and leisure items, transportation packaging, pharmaceutical packaging, medicine, agriculture, construction materials, cooking products, and textiles. Their goal is to promote sustainable and innovative uses of wood, addressing global challenges in resource scarcity, urbanization, changing demographics, digitalization, and conscious consumerism.

## Industries

- 📊 Business and Consumer Services

## Links

- [youtube](https://youtube.com/user/uusipuu)
- [twitter](https://twitter.com/UusiPuu)
- [instagram](https://instagram.com/uusipuu.fi)
- [linkedin](https://linkedin.com/company/uusi-puu)
- [facebook](https://facebook.com/uusipuu)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idprEkSGhz/w/820/h/244/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1773378500998)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idprEkSGhz/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773378501095)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Sushi | #95c249 | accent |
| Birch | #3e3423 | dark |
| Cherokee | #fdd79a | light |

## Fonts

- Open Sans — asset _(google)_
- var(--font-body) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idprEkSGhz/w/1500/h/500/idA8X3aNlt.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773378501381)

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_Source: <https://brandfetch.com/uusipuu.fi>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._