Valassis Digital is a digital marketing company based in Livonia, Michigan, United States. It was established in 1970 as Valassis Communications, primarily focusing on providing advertising services through newspaper inserts. Over the years, the company expanded its offerings to include targeted advertising solutions, digital marketing, and consumer engagement strategies.

Valassis Digital's headquarters is located in Livonia, a suburb of Detroit, Michigan. The state-of-the-art facility houses various teams including sales, marketing, research and development, operations, and customer support. The company's main product is its Intelligent Media Delivery platform, which combines consumer intent data, personalized messaging, and delivery optimization to enable brands to reach their target audience effectively.

This platform leverages advanced analytics and artificial intelligence to deliver hyper-targeted advertising across various channels, including mobile, social media, display, and email. Valassis Digital operates globally, providing its digital marketing services and solutions to clients across different industries. The company has established strategic partnerships and formed alliances to expand its global reach and strengthen its capabilities.

One of its notable subsidiaries is Brand. net, a leading online display advertising platform. In terms of market position, Valassis Digital is considered a key player in the digital marketing industry.

It competes with other major marketing and advertising companies such as Google, Facebook, and WPP. With its extensive data and targeting capabilities, Valassis Digital has been able to attract a wide range of clients and maintain a strong position in the market. In recent years, Valassis Digital has made significant acquisitions and implemented various strategies to enhance its portfolio of services and stay competitive.

For example, in 2018, the company acquired MaxPoint Interactive, a leading provider of digital marketing solutions, which further strengthened its data-driven marketing capabilities. As of the current status, Valassis Digital continues to innovate and expand its offerings to meet the evolving needs of its clients. The company remains focused on delivering advanced digital marketing solutions and leveraging data analytics to drive performance-based advertising.

Notable updates and key information about the company may be available on its official website