# Varana

- **Website:** <https://varana.com>
- **Primary alias:** `varana.com`

## Description

Varana is an international fashion house that embraces the remarkable artistry of Indian craftsmanship and textiles while infusing them with the sleek lines and refined cuts of modern design. With a commitment to sustainability, Varana sources its materials and produces its collections in an eco-friendly manner. The brand's international design team has a mission to transform ancient techniques and motifs by giving them a fresh, elevated application in the fashion industry. Varana's garments are created with respect for the environment and the dignity of its workers, resulting in timeless designs that are built to withstand the test of time. While rooted in the rich heritage of traditional Indian workshops, Varana's cultural influence is international, and its flagship store in London reflects the brand's dedication to elevating and refining through modernist design. Varana is redefining how heritage crafts are used in luxury fashion, with each collection celebrating craft through a modern lens. Embracing a conscious approach, Varana strives to create sustainable, artisanal clothing that is made to last a lifetime. Join the world of Varana and enjoy 15% off your first full price purchase.

## Industries

- 💎 Luxury
- 💎 High-End Fashion and Accessories _(under Luxury)_
- 🏝 Lifestyle
- 🏝 Fashion and Apparel _(under Lifestyle)_

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idCKYcz2uC/w/820/h/59/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1785957098537)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tall Poppy | #b4252d | accent |
| Kabul | #5a4941 | dark |
| White | #ffffff | light |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

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_Source: <https://brandfetch.com/varana.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._