@varanaworld.com
Explore the world of Varana, where impeccable craftsmanship meets sustainable luxury fashion.
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Description
Varana | London is an international fashion house that beautifully combines the exquisite quality of Indian craftsmanship and textiles with modern design. With a strong focus on sustainability, Varana's international design team takes ancient techniques and motifs and transforms them into elevated applications within the fashion world. The brand's garments are not only timeless in design, but also created with respect for the environment and the dignity of its workers, ensuring that they last a lifetime.
Founded by designer Sujata Keshavan, Varana aims to elevate the use of artisanal crafts in fashion design. By collaborating with skilled artisans from all over India, Varana celebrates traditional craft techniques and reimagines them in unique and modern ways. From cashmere knitters in the Himalayas to wood-block printers in Rajasthan, each Varana collection tells a story of heritage crafts through contemporary design.
In an industry known for fast fashion and waste, Varana stands apart with its conscious approach. Infused with a warm sensuality, their refined designs minimize excess and provide a quiet joy. Using only natural fibers and adopting small batch production, Varana ensures that their garments are not just beautiful, but also sustainable.
The brand prioritizes transparency, honesty, and the well-being of their collaborating artisans, treating them as partners in their mission. Discover the world of Varana and immerse yourself in their captivating blend of heritage crafts and modern fashion design. Join them on their journey and enjoy 15% off your first full price purchase
Company Type
Privately Held
Company Size
11-50
Year Founded
2017
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