# VARIVAS

- **Website:** <https://varivas.fishing>
- **Primary alias:** `varivas.fishing`

## Description

VARIVAS is a high-performance fishing tackle brand built around its “Anglers First” philosophy. Introduced in Japan in 1980, the brand combines advanced materials technology, research and development, and feedback from anglers to create products for demanding fishing conditions. Its lines are used by anglers in more than 50 countries and are designed to deliver strength, performance, and functionality across a wide range of fishing styles.

The product range includes nylon monofilament, PE braided line, fluorocarbon, ester line, leaders, and tapered fly-fishing leaders. Offerings are tailored to freshwater and saltwater fishing, including bass, trout, salmon and steelhead, catfish, jigging, casting, finesse, and tournament applications. VARIVAS also sells hooks, rigs, fishing rods, apparel, and accessories. Anglers can explore product information and guidance on line selection, materials, sizing, knots, and line markings through the brand’s website. Products are available through its online store, with direct purchasing options and an Amazon shop. VARIVAS’s focus is on developing practical, specialized gear informed by real-world fishing experience.

## Industries

- 🏈 Sports
- 🏈 Fishing _(under Sports)_
- 🎸 Hobbies and Leisure
- 🎸 Camping Scouting and Outdoors _(under Hobbies and Leisure)_

## Links

- [facebook](https://facebook.com/VARIVASAmerica)
- [instagram](https://instagram.com/varivas_america)
- [twitter](https://twitter.com/VARIVAS_America)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id0MHJTlwY/w/200/h/49/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792996626699)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id0MHJTlwY/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1792996626772)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Smalt | #004098 | accent |
| Roof Terracotta | #a3231f | dark |
| Chetwode Blue | #7c93dd | light |

## Fonts

- Volkhov — asset _(google)_
- Lato — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id0MHJTlwY/w/1500/h/500/id5aSbNxU0.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792996626924)

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_Source: <https://brandfetch.com/varivas.fishing>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._