# Vaughan Broderick

- **Website:** <https://vaughanbroderick.com>
- **Primary alias:** `vaughanbroderick.com`
- **Employees:** 2+
- **Location:** Christchurch, Canterbury, New Zealand
- **Company kind:** SELF EMPLOYED

## Description

Vaughan Broderick helps New Zealand organisations turn promising ideas into lasting, practical change. Specialising in human-centred design thinking and innovation strategy, he works with leaders to address the gap between generating ideas and implementing them across an organisation. His consulting, workshops and capability programmes guide teams from understanding problems and developing solutions through resourcing, implementation and organisational change.

Broderick’s approach is built around the DUCTRI framework, refined over more than a decade and field-tested with over 350 leaders across more than 20 sectors, including healthcare, government, agriculture and commercial industries. Services include innovation and strategy workshops, leadership support, transformation consulting and programmes that build teams’ capability to make change stick.

He is also co-author, with Dr. Christian Walsh, of Innovation in Action, a practical guide for leaders seeking to move beyond innovation activities that fail to deliver sustained impact. Through his work, Broderick aims to help organisations create clearer direction, stronger collaboration and meaningful outcomes from innovation.

## Industries

- 📊 Business Services _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [linkedin](https://linkedin.com/company/vb-agency)
- [twitter](https://twitter.com/thevbroderick)
- [youtube](https://youtube.com/channel/UCqJxYObxbJAS49nvHMiYlKA)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id3X6IseG2/w/300/h/99/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793397275122)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3X6IseG2/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793397275240)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Azure | #2c5daa | accent |
| Metallic Copper | #723a1e | dark |
| Dodger Blue | #1eb1fb | light |

## Fonts

- var( --e-global-typography-primary-font-family ) — asset _(custom)_
- Lato — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3X6IseG2/w/1500/h/500/idWJ7ObiYi.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793397275449)

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_Source: <https://brandfetch.com/vaughanbroderick.com>_
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