# VB

- **Website:** <https://vb.com.au>
- **Primary alias:** `vb.com.au`

## Description

Victoria Bitter, affectionately known as VB, embodies the spirit of hard work and camaraderie with its signature phrase, "hard earned thirst." Founded in 1854 by Thomas Aitken, the brand has become synonymous with refreshing beer crafted specifically for Australia’s challenging climate. VB offers a lineup of products tailored to deliver a bold, cold refreshment that resonates with its loyal customers. Whether enjoying a leisurely evening with friends or celebrating life’s milestones, Victoria Bitter has positioned itself as the go-to choice for beer enthusiasts. Their commitment to quality brewing is evident in each sip, making it a staple in bars and homes alike. The brand also provides exclusive merchandise and promotional offers for fans looking to embrace the VB lifestyle. With a focus on responsible drinking, Victoria Bitter encourages its customers to enjoy their products responsibly, ensuring that every moment shared over a cold beer is both safe and satisfying. Experience the refreshing taste of VB and become a part of its storied heritage.

## Industries

- 🍔 Food and Drink
- 🍔 Food and Drink _(under Food and Drink)_
- 🍔 Restaurants and Delivery _(under Food and Drink)_
- 🛍 E-commerce and Shopping
- 🏭 Heavy Industry and Engineering

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idjAtPOl5o/w/820/h/820/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1785956262201)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Alizarin Crimson | #ed2027 | accent |
| Viridian | #438e68 | dark |
| White | #ffffff | light |

## Fonts

- Opinion Pro Condensed ExtraBold — asset _(custom)_
- Avenir Medium — asset _(custom)_

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_Source: <https://brandfetch.com/vb.com.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._